A big thank you to our good friend and LRMC member Robin Abraham for collaborating with us to launch his official merchandise for his Instagram followers AND for agreeing to donate 50% of all proceeds for our non-profit activities!

The message on the t-shirt is an inside joke for the men in the motorcycling community who are sometimes quite passionate about growing and maintaining full beards. In many Indian cultures, one's beard is synonymous with one's pride and honour. The message means to convey that you should not sacrifice your convictions to gain someone's affection.